Why a Premiere?

Let’s start with a stat:

Every day, over 100,000 new songs are added to Spotify.

Every single day, more songs are released than someone could reasonably be expected to listen to in a lifetime.

That’s to say nothing of podcasts, audiobooks, and YouTube videos. Or TV shows, movies, and radio programs.

Democratization of creation brought with it the bummer reality that if anyone can do it, then most will, in fact, do it.

But you’re not going to let an army of mediocre cOnTeNt hold you back are you?

Good. Then read on.

Best way to get attention, to get a leg up over the rest, one of the sharpest tools in your promotional arsenal?

The premiere.

Here’s why you should be leveraging premieres to boost your band’s visibility and momentum.

What is a Premiere?

A premiere is when a website hosts a song, video, album, or another piece of content before it’s publicly available anywhere else, typically posted 24 hours to 7 days in advance. The hosting site pushes the new music to their reader base, giving your release a powerful initial boost. The bigger the site, the bigger the push (usually). It’s also a Marketable Moment.

Marketable Moments

Every shareable event in your campaign is a “Marketable Moment.” It’s a piece of content that can add momentum to your campaign and overall trajectory. A premiere is a prime example of this—a moment that can be capitalized on to amplify your reach.

SEO Boost

A premiere adds another key piece of SEO to your name. More links and content mean when someone searches for your band, they find more. This doesn’t just raise awareness globally; it creates FOMO among other outlets and fans. It tells Google and other algorithms to push your content higher in search rankings.

Attracting New Listeners

Premieres aren’t just for existing fans—they’re designed to hook new ones. When a song, video, or album premieres on a site with its own following, it exposes your content to thousands of potential new fans. It’s a tastemaker saying, “This band is worth your time,” which carries weight with their audience.

Social Media Amplification

The impact of a premiere is magnified when the hosting site shares it across their social media channels. Again, the larger the publication’s social following, the more this applies. This ripple effect can spread your music much further than it normally could, pulling in listeners who might never have found you otherwise.

Publicist’s Best Friend

For publicists, a premiere is a tangible marker of success. Each premiere is a new notch in their campaign, something to showcase in reports, and a catalyst for further press and organic hype.

Harder Than Ever

Securing music premieres is tougher than ever, thanks to the pandemic wiping out many independent blogs. These small platforms were crucial for emerging artists, and their loss has made the fight for premiere spots fierce. With fewer outlets, musicians need to get more creative and strategic in their promotional efforts, leveraging every digital corner available to get noticed.

Check out some examples: Explore how premieres can look and feel with these examples: V13 Magazine Premieres.

TL;DR: By using premieres strategically, you can drive your campaign forward, attract new fans, and keep your momentum strong. It’s not just about being good—it’s about being unforgettable.