Cornerstone Content Page

Welcome to V13 Promotions

If you’re just getting started, here are a few articles you might like to check out:

Table of Contents from Get Ready to Go Pro: 
The Challenges of Navigating the Music Industry 6
Where’s the Money? 6
Who Does What? 7
How Hard Can It Be? 9
Standing Out in a Crowded Market 9
Developing a Unique Personal Brand 10
Promoting Yourself 10
Promotion on a Budget 10
Keeping Up with Social Media 10
Maintaining an Online Presence 11
The Pressure to Constantly Create 11
Fan Engagement 11
Fan Mobilization 12
Managing Irregular Income 12
Business Aspects of Music 12
Networking and Industry Connections 12
Keeping Up with Trends and Technology 13
Music Distribution 13
Streaming Algorithms 13
Legal Aspects 14
Collaborations and Partnerships 14
Generating Income from Music 14
Marketing 101 16
Types of Marketing 16
Crafting Your Narrative 20
Introduction 20
The Challenges of Crafting an Authentic Identity 20
One Person, Three Faces 21
Exploring and Developing Your Public Persona 23
Narrative and Branding, Story and Style 23
Visual Aesthetics 24
The Role of Authenticity 25
Communicating Your Identity Across Platforms 26
Electronic Press Kit (EPK) 27
Vanishing Act: Jamie’s Lost Opportunity 27
Must-Haves for Musician Marketing 28
Professional Biography 28
High-Resolution Photos 29
Music Samples 32
Press Releases 32
Press Clippings 34
Contact Information 35
Social Media Links 35
Promotional Blurbs 35
Credits & Metadata 35
Best Practices for Including Metadata and Credits 36
Quotes 37
Final Thoughts 38
Release Strategy 39
Scenario 1: The Missed Opportunity 39
Scenario 2: The Strategic Release 39
Marketable Moments: Building Hype Through Strategic Releases 40
The Waterfall Release Strategy 40
Stages of the Waterfall Release Strategy 41
Advantages of the Waterfall Release Strategy 41
Hierarchies of Release Types 41
Maximizing Marketable Moments 42
Getting Ready for the Marathon 43